Sesame Street Makes Music
Bringing beloved children’s characters to a new iPhone gaming experience.
Year
2015
Client
Sesame Workshop
The Challenge
Young children need accessible ways to explore music and instruments, but many apps lack familiar characters and structured play
Sesame Workshop’s ask: Design and launch an interactive app to introduce musical discovery, tempo, and creativity using beloved Sesame Street friends like Elmo, Abby, Bert, and Ernie for ages 2-6.
My Role
Core IDEO Design Team Member. Ideated and executed "Sesame Street Makes Music" with Sesame Workshop. Led design of touch/shake mechanics for instrument exploration, song playing, and band jamming; part of broader iOS portfolio blending education with fun play.
Partnership with NAMM. Facilitated key partnership with the NAMM Foundation, drawing on prior collaboration experience with my startup Raw Talent Guitar to align on game objectives and secure support for the app’s launch.
The Results & Impact
Product Launched in 2015